Mission Gold

Mission Gold is a non-profit project created by my talented friend Nick Marzano. He writes:

Mission Gold was created in the hope of inspiring people to pay attention to what’s unfolding on the streets around them; to shine a light on the livelihoods of those too often overlooked, and reconsider what is classified as trash and what is seen as treasure.

Nick came to consult me on how to take this project out of his apartment and into the wild. I started by retouching the amazing photos he’d captured of the people in the Mission, and secondly helped him with a mini-strategy for social media; providingĀ a loose cadence structure, hashtag recommendations, and influencer follows.