Branding for LA’s hottest pizza shop

Call me biased (because I am), but there’s something special about Bootleg Pizza. What started out as a pop-up in a soul food restaurant, three nights per week in LA’s Little Ethiopia, has become one of the hottest new pizza joints in the City of Angels. (Personally, I’d like to think I had a small hand in that.)

Kyle and I grounded the brand aesthetics in DIY punk with a roughed up font, and a big little running guy we like to call Franco. (Who’s the namesake for aforementioned rough, custom font.)

As the brand grew, more elements needed to be created, such as merch, neon signage, menus, and boxes. Basically—if you see anything designed for Bootleg, I’m the woman behind it.