Acquisition | Growth Machine
While I was at Ritual, we needed to ramp up Acquisition efforts, so we made rotating teams to ideate concepts and create Paid ads. For my first round, with what was dubbed “The Growth Machine”, me and two of my colleagues had the idea of showcasing “less is more” through visual cues. This meant overflowing cups, extreme “the works” dessert toppings, and tipping scales.
I was the photographer for all the shoots, and helped edit a majority of the assets. Keeping everything in-house allowed us to create a large asset library, and several ads out of the same shoot.