Levi’s® Vintage Clothing
Levi’s® wanted to call attention to their Vintage Clothing line—a collection that’s not just apparel, but a line of historical artifacts that celebrates the last 150 years of Levi Strauss & Co.
To do the pieces justice, we created a timeline-based website, to the liking of a museum exhibit—guiding the user through the Levi’s® archives.
As rigid denim differs from regular stretch fits, we incorporated a Fit and Care Guide, which updated in real-time to ensure user’s jeans would be cared for.
I worked closely on all design elements, for both desktop and mobile. I designed the Fit and Care Guide, as well as the promotional print-insert that came with all online purchases.