Women As Influencers
The Marketing department came to the Agency asking for a campaign that would target and increase purchases amongst women in relationships. I thought of a concept that was based somewhat in truth—when your partner doesn’t take great care of themselves, it can reflect poorly on you. It was thoroughly embraced, so we teamed up with retouching studio Stanley’s Post. Together we created a small campaign that ran on social media, with funny, thumb-stopping visuals.