Not a miracle. Just Essential For Women.
At the tail-end of 2018, Ritual had the opportunity to create an extensive OOH campaign to ring in the new year—taking over an entire New York subway station, as well as several billboards in Los Angeles.
In addition to OOH, we extended the campaign through paid & organic social, banners, and email—we even hosted an intimate breakfast for a few select invitees at NYC’s Butcher’s Daughter restaurant.
For OOH, I helped determine the visual stylings and finalize files for technical handoff. I was in charge of all paid content—creating banner assets and storyboarding social ads for our animation partner, Animade. I was also in charge of email design, which included the campaign launch, breakfast invitation, as well as recipe follow-ups.