Screen saviors

Brand marketing asked me to ideate on social campaigns that didn’t necessarily have to increase business KPIs—just something fun and engaging for our following.

So I made Screen Saviors—a call to action to have our social following put down their phones and engage with the real world. I created original wallpapers every month up until my departure from Ritual. These were made for Desktop, Mobile, and Apple Watch. We made Instagram stories to share the wallpapers, with a link-out to download through a simple page I built on Instapage.

And some personal favorites (and also rejects):