The Ritual Drop
The Ritual Sweatshirt was an exclusive, coveted prize for various contest. Due to the high demand of inquiries about it, we decided to let the people have what they wanted through a mini ecomm shop; The Ritual Drop.
The idea was to have this page be ever-evolving with new drops of swag—whether that were new designs or old favorites, like the Take Your Vitamins hat. First stop was creating a look book for the Ritual sweater, on a fully functional Shopify page.
I helped choose theme and customize it, and created all assets—from the logo, to GIFs, all the photography and post-production, as well as all in-house & Shopify emails.